Week 14: ISA #3: Henna Tatttoo Billboard

You are designing a billboard for a local salon that offers Henna Tattoos. (Alternately, you may choose a regular tattoo parlour as your subject if you prefer). The subject of the design is the shop's Christmas promotion.

The headline is "Christmas Decorations!" (if you choose a different seasonal holiday, replace "Christmas")

Your billboard design must include the name of the shop, their logo, their phone number, website and street address. NOTE: We are simply using these shop names as a framework for the assignment. You should make up everything else if necessary. Create a fake logo, website address, etc. since they probably don't exist.

There are several salons in the Hamilton area to choose from at this link It doesn't matter if the shop is a real one, however, you can make up the shop name and info if you like).

Also include the line "Gift cards starting from $100"

Your visual elements must include (but are not limited to) one face (or part of a face), one (or two) hands. You may include other parts of the figure or any other props, scenery, decorative elements that suit your design concept. Your design must include elements that suggest a Christmas (or other seasonal) theme.

* I showed you some examples of work by Al Parker, Mike Ludlow and Dorothy Monet in class.

Submit the following:

1.) a page of rough sketching* (show basic shape construction, stickman skeletons, facial proportioning, etc. as well as typographic exploration).


This one page goes in the Week 13 In-Class drop box. Use the naming convention LPeng_ISA03_Brainstorms.jpg (replace my name with your own).

* NOTE: Meaningful exploration/sketching of type faces/styles is also required to get full marks on this section.

Submit the next page described below, to the Week 13 sketchbook drop box:

2.) A page of thumbnails (4 minimum) correctly oriented and the correct proportion for a billboard. Use the naming convention LPeng_ISA03_Thumbs (replace my name with your own).

Submit the next page described below, to the ISA #3 drop box:

3.) Your full-size pencil comp showing image area for a billboard-shaped ad, guidelines for all typography, construction for all visual elements. Use the naming convention LPeng_ISA03_Comp (replace my name with your own).



NOTE: The drop box closes at 11:59 pm on what would be the day of class during Exam Week.
No assignments can be accepted after the drop box closes.