You will need your sketchbook. Work either vertically or horizontally.
Divide the page into nine equal spaces.
You may use a ruler to draw the grid that divides the space into nine equal sections.
Now look for man-made objects in your surrounding environment that contain letterforms. NOTE: Do not simply copy a letterform alphabet from the internet - any images copied from online sources will receive a zero.
Draw one letterform in each space. The page should look something like this:
After drawing the object in line, use pencil shading to add values to each letterform composition. Complete the 9 letterforms during hour one of this week's class.
Hour Two:
Read this article about Herb Lubalin.
Google Image Search Herb Lubalin's logo designs.
Look specifically for "Beards" , "Mother & Child" , "Families" and other Lubalin "typographics"
Choose one of the letterforms you found and sketched during Hour One. Design a "typographic" logo that visually describes the subject in which you found that letterform. (Eg., if you found the letterform in a door, design a "typographic" logo for the word "Door."
Week Thirteen Sketchbook Assignment: Take a picture of someone else's typographic and redesign it. Submit both their version and your version to the Week Thirteen Sketchbook dropbox.
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