Creative Concepts 1: Final ISA

You are designing a billboard for a local salon that offers Henna Tattoos. The subject of the design is the shop's Spring promotion.

The headline is "Spring Colours!"

Your billboard design must include the name of the shop, their logo, their phone number, website and street address. NOTE: We are simply using these shop names as a framework for the assignment. You should make up everything else if necessary. Create a fake logo, website address, etc. since they probably don't exist.

There are several salons in the Hamilton area to choose from at this link It doesn't matter if the shop is a real one, however, you can make up the shop name and info if you like).

Also include the line "Gift cards starting from $100"

Your visual elements must include (but are not limited to) one face (or part of a face) and two hands. You may include other parts of the figure or any other props, scenery, decorative elements that suit your design concept. Your design must include elements that suggest a Spring theme.

* I showed you some examples of work by Al Parker, Mike Ludlow and Dorothy Monet in class.

Submit the following:

A page of "Brainstorm Sketching" (show basic shape construction, stickman skeletons, facial proportioning, etc. as well as typographic exploration) as in the examples below.

This one page goes in the In-Class Sketches: ISA #3 Brainstorm Sketching drop box. Use the naming convention LPeng_Hennabrainstorms.jpg (replace my name with your own)

* NOTE: Meaningful exploration/sketching of typefaces/styles is also required to get full marks on this section.

Submit the first page described below to the Sketchbook 12 drop box. Use the naming convention LPeng_HennaThumbs.jpg (replace my name with your own):

A page of thumbnails (4 minimum) correctly oriented and the correct proportion for a billboard.

Submit the page described below to the ISA #3 drop box. Use the naming convention LPeng_HennaComp.jpg (replace my name with your own):

Your full-size pencil comp showing image area for a billboard-shaped ad, guidelines for all typography, construction for all visual elements.

Late submissions can be uploaded until 11:59 pm on the day we would nornmally have class during Exam Week, but will receive a 20% deduction.