CC2 Major Project: Letterforms in Your Environment

This week you are to doing field research, finding and photographing letterforms in your environment. Each student should assemble all their letterform photos onto a single 8 1/2" x 11" page like this example:



Important: If you haven't completed this step it won't be possible to complete the work in the next several weeks. Your priority right now should be completing and submitting your photo sheet ASAP!

Today in class we begin conceptualizing a poster design which will show all 26 of your letterforms in a creative, non-grid based framework. We begin by brainstorming ideas for either a vertical or horizontal format poster. Four thumbnails are to be completed in class or as soon afterwards as possible. Include some indication of values (shading) and the title "Found Object Letterforms by (Your Name)".

Here are a few examples of what your thumbnails should look like:



I will give you feedback on which concept has the most potential so you can begin working on a full page comprehensive sketch, which should be completed by the time we get to class in Week Three.

Here's what your comp should look like:



In class during Week Three I will hand out large sheets of paper which you will use to render the final version of your poster design.

Here's an example of what your full size final poster should look like:



You'll begin working on the final in class in Week Three and discuss how much time we'll be devoting to completing the final over the next few classes.

CC2, Week 8: Herb Lubalin's 'Type - O - Graphics'

Here's a short video about a graphic designer you should know: Herb Lubalin. 

Herb Lubalin was famous for designing what he called "typ-o-graphics" - designs that combined type and art in clever, conceptual ways. For example...

Next, have a look at this blog post by graphic designer Frank Chimero

You'll be sent a link to a Excel file - choose which line you'd like to interpret as a Herb Lubalin-style typ-o-graphic and type your name in column 1 to claim that line. Only one person per line.

In class, use what we've learned about composition to create four thumbnail sketches of different ways to could interpret your line with both type and visual elements.

Next Week ISA #2: We will not be meeting in class next week. Choose one of your thumbnail sketches and create a finished version in ink wash.