Week 14: ISA #3: Henna Tatttoo Billboard

You are designing a billboard for a local salon that offers Henna Tattoos. (Alternately, you may choose a regular tattoo parlour as your subject if you prefer). The subject of the design is the shop's Christmas promotion.

The headline is "Christmas Decorations!" (if you choose a different seasonal holiday, replace "Christmas")

Your billboard design must include the name of the shop, their logo, their phone number, website and street address. NOTE: We are simply using these shop names as a framework for the assignment. You should make up everything else if necessary. Create a fake logo, website address, etc. since they probably don't exist.

There are several salons in the Hamilton area to choose from at this link It doesn't matter if the shop is a real one, however, you can make up the shop name and info if you like).

Also include the line "Gift cards starting from $100"

Your visual elements must include (but are not limited to) one face (or part of a face), one (or two) hands. You may include other parts of the figure or any other props, scenery, decorative elements that suit your design concept. Your design must include elements that suggest a Christmas (or other seasonal) theme.

* I showed you some examples of work by Al Parker, Mike Ludlow and Dorothy Monet in class.

Submit the following:

1.) a page of rough sketching* (show basic shape construction, stickman skeletons, facial proportioning, etc. as well as typographic exploration).


This one page goes in the Week 13 In-Class drop box. Use the naming convention LPeng_ISA03_Brainstorms.jpg (replace my name with your own).

* NOTE: Meaningful exploration/sketching of type faces/styles is also required to get full marks on this section.

Submit the next page described below, to the Week 13 sketchbook drop box:

2.) A page of thumbnails (4 minimum) correctly oriented and the correct proportion for a billboard. Use the naming convention LPeng_ISA03_Thumbs (replace my name with your own).

Submit the next page described below, to the ISA #3 drop box:

3.) Your full-size pencil comp showing image area for a billboard-shaped ad, guidelines for all typography, construction for all visual elements. Use the naming convention LPeng_ISA03_Comp (replace my name with your own).



NOTE: The drop box closes at 11:59 pm on what would be the day of class during Exam Week.
No assignments can be accepted after the drop box closes.

Week 13: Sketching Type

Hour One:

You will need your sketchbook. Work either vertically or horizontally.

Divide the page into nine equal spaces.

You may use a ruler to draw the grid that divides the space into nine equal sections.

Now look for man-made objects in your surrounding environment that contain letterforms. NOTE: Do not simply copy a letterform alphabet from the internet - any images copied from online sources will receive a zero.

Draw one letterform in each space. The page should look something like this:

After drawing the object in line, use pencil shading to add values to each letterform composition. Complete the 9 letterforms during hour one of this week's class.

Hour Two:

Read this article about Herb Lubalin.

Google Image Search Herb Lubalin's logo designs.

Look specifically for "Beards" , "Mother & Child" , "Families" and other Lubalin "typographics"

Choose one of the letterforms you found and sketched during Hour One. Design a "typographic" logo that visually describes the subject in which you found that letterform. (Eg., if you found the letterform in a door, design a "typographic" logo for the word "Door."


Week Thirteen Sketchbook Assignment: Take a picture of someone else's typographic and redesign it. Submit both their version and your version to the Week Thirteen Sketchbook dropbox.

Week Thirteen: Drawing Hands, Part 2

This week we'll expand on last week's lesson by exploring how to construct and draw realistic hands in a variety of positions.

Begin by watching this tutorial. In your sketchbook, draw along with the artist.




Some good reminders about hand construction at the top of this tutorial


Study these hand construction examples and try drawing them as shown. (You don't have to do the final shading stage - just the construction)




Here's a long, very comprehensive tutorial. There's a lot of excellent info in it, but it's a slow-moving tutorial. If you're interested in studying hands further, you might want to watch (and draw) in chunks:



Week Thirteen Sketchbook Assignment: Sketch three of the hands below demonstrating the construction method we learned in class today.

Drawing Hands, Part 1

Part 1)

On a new page in your sketchbook, draw a one inch border and complete all four steps as described in the top section of the page below.



Part 2)

On a new page in your sketchbook,, and using the same construction process as you did in Part 1, draw all the hands in the lower section of the example page. DO NOT erase your construction lines!



Week Eleven Sketchbook Assignment: Choose three hand positions from the many described above, draw both the cartoon version and your own realistic hand in the same position. Draw all six sketches on one page in your sketchbook.

Week Nine: Drawing All Types of Faces

If you missed this week's class, you will need to use two pages in your sketchbook. Draw a one inch border divide the space inside the image area into six equal quadrants, as in these two photo page examples. Using the sample sketches above as your guide, draw the woman in the first frame in a very simple style, the woman in the second frame with slightly more detail, the woman in frame three with lots of realistic detail. Repeat with the second row.

Repeat the process on your second sheet of paper, this time drawing the men's faces in sequence as you did with the women's faces.

Week Nine Sketchbook Assignment: Have a look at this drawing. Draw yourself in the same three positions, transforming into the Hulk!

If you missed this week's class, upload all three pages to the Week Nine Sketchbook dropbox. If you were in class this week, upload only the sketchbook assignment.