CC2 Major Project: Letterforms in Your Environment

This week you are to doing field research, finding and photographing letterforms in your environment. Each student should assemble all their letterform photos onto a single 8 1/2" x 11" page like this example:



Important: If you haven't completed this step it won't be possible to complete the work in the next several weeks. Your priority right now should be completing and submitting your photo sheet ASAP!

Today in class we begin conceptualizing a poster design which will show all 26 of your letterforms in a creative, non-grid based framework. We begin by brainstorming ideas for either a vertical or horizontal format poster. Four thumbnails are to be completed in class or as soon afterwards as possible. Include some indication of values (shading) and the title "Found Object Letterforms by (Your Name)".

Here are a few examples of what your thumbnails should look like:



I will give you feedback on which concept has the most potential so you can begin working on a full page comprehensive sketch, which should be completed by the time we get to class in Week Three.

Here's what your comp should look like:



In class during Week Three I will hand out large sheets of paper which you will use to render the final version of your poster design.

Here's an example of what your full size final poster should look like:



You'll begin working on the final in class in Week Three and discuss how much time we'll be devoting to completing the final over the next few classes.

CC2 Summer Session, Week 1: Herb Lubalin's 'Type - O - Graphics'

Hour ONE:

Note: We will NOT be meeting at 8 a.m. tomorrow. Do this on your own and come at 9 a.m. prepared to discuss and sketch based on your research.

Read this article about Herb Lubalin. Do further research into Herb Lubalin... I will be asking you to tell me something I DON'T already know about Lubalin. This will be worth 50% of your in-class participation mark for tomorrow.

Google Image Search Herb Lubalin's logo designs.

Look specifically for "Beards" , "Mother & Child" , "Families" and other Lubalin "typographics"

Begin thinking of potential words that you could design into a Lubalin - style 'typographic'. We will be working on sketching your typographics during hours Two and Three tomorrow!