CC2, ISA #3

Here are some layout mock-ups of spreads I did for the Target Christmas catalogue a couple of years ago...







You will design a spread for the Spring catalogue for a company of your choice, using an Easter theme. You may choose any subject matter that appeals to you (eg. food, pets, electronics, clothing, etc). You may design two pages side by side or a single image that crosses the gutter (as shown in the examples above). NOTE: Tape two 8 1/2" x 11" pieces of paper together to create an 11" x 17" sheet if you don't have any 11" x 17" paper.

There are four sections to complete for this ISA...

Part 1: Rough sketching/exploratory drawing to be done in your sketchbook. This page goes in the Week 14 Sketchbook dropbox.

Part 2: Thumbnails to be done in your sketchbook (including value exploration). This page goes in the ISA #3 dropbox.

Part 3: Finished comp to be done on the 11" x 17" paper (or two 8.5" x 11" papers taped together). Work with the paper in horizontal (landscape) position, draw the image area (1" border) and draw all visual and typographic elements neatly. Indicate values with either pencil shading or grey markers (or both). Render larger type elements - use greeking for smaller elements.

Part 4: Tape a clean sheet over your finished comp and explain your design strategy using words, arrows, diagrams, etc.

Thumbnails, Comp and overlay sheet go in the ISA #3 dropbox.